Our Story

Every journey starts somewhere.

This one began with Shellback Co. LLC, a company founded by a U.S. Navy veteran inspired by the traditions, resilience, and camaraderie built during military service. The name “Shellback” carries deep meaning in naval culture, symbolizing the moment sailors cross the equator and earn their place among those who have endured the journey.

That tradition of perseverance and transformation helped shape the foundation of this company.

As the business grew, so did the vision for what it could become. What started as a personal project rooted in maritime heritage evolved into something larger — a brand built around the idea of balance, direction, and finding your center.

That evolution led to the creation of Zero Latitude Co.

Zero Latitude represents the equator — the line that divides the northern and southern hemispheres and serves as a point of balance for the entire planet. For us, it symbolizes the moment to reset, refocus, and chart a new course.

Today, Zero Latitude Co. is the coffee and tea brand crafted to reflect that philosophy. Every roast and every blend is meant to be more than a drink — it’s a reminder to slow down, recalibrate, and move forward with intention.

While the brand has evolved, the mission remains the same:
to build community, honor service, and create something meaningful that people can share.

Zero Latitude Co. is proudly operated by Shellback Co. LLC, the company where the journey first began.

Wherever life has taken you, we’re glad you've found your way here.